Conversion rate is the percentage of users who take a desired action after clicking on a push notification. This could be purchasing, signing up for a newsletter, or completing other selected activities. Tracking conversion rate is important, as it indicates how well your push notifications drive conversions and revenue.

Tracking these key metrics can help you optimize your push notifications and ensure they drive engagement and conversions. By monitoring these metrics over time, you can identify areas for improvement and make data-driven decisions to improve the effectiveness of your push notifications.

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